Entropy Toys Blog

New store update – Thursday May 17th

Entropy — Thu, 17 May 2012 11:07:06 +0000

Here are the latest pics from the new store. You can see the outline of the wall going in that will separate the retail store from the warehouse. You can also see the Chief Poobah’s beloved sons playing hopscotch in the frames!

Hopscotch video

Our new store!

Entropy — Wed, 16 May 2012 10:54:09 +0000

This is what a brand spanking new store looks like before it is fitted out! We are moving to the Hyde Park Centre on Woolcock Street and will open in the last week of May. We’ll add new pics as the work progresses.

As seen in Shop 4 Kids

Entropy — Mon, 14 May 2012 04:16:55 +0000

We love our Edtoy Transformobile vehicles; so it was lovely to see them featured in the latest issue of Shop4 Kids. They are designed to allow children to hone their creativity by combining and taking apart various pieces to create many different types of vehicle. The bulldozer can pull apart to create different mini vehicles.

New Sylvanian Families

Entropy — Thu, 03 May 2012 01:17:22 +0000

We’re pleased to add to our range of Sylvanian Families. All the latest releases are now available in Australia, including the popular Family Saloon Car now in a red colour way; and several additions to the food range – a hamburger restaurant, popcorn cart and ice cream van. There are also a number of new families – honey fox, cottontail rabbit, white mouse, kangaroo (how super to see an Aussie theme) and our favourite – the cute little monkey family.

Every Day is a Birthday!

Entropy — Tue, 14 Feb 2012 02:55:01 +0000

Here’s a story that ran today in the Townsville Bulletin about my wonderful family; and how they are fab toy testers for Entropy. Reilly has already nabbed the paper to take in for show and share tomorrow

Townsville Bulletin_Growing families_140212

Entropy — Sat, 19 Nov 2011 06:37:36 +0000

While children count down the days till Christmas and Santa’s little elves take it up a notch in their magical workshops; our staff at Entropy have spent hundreds of hours testing thousands of toys. Today we release a series of comprehensive gift guides with the best-of-the-best for children of all ages and families of all budgets. These individualised guides outline the top choices for babies, toddlers, girls, and boys, to ‘big kids’, games and stocking stuffers; and we think we are well-placed to understand what children want and need. The guides are based on our experience with thousands of toys, which we’ve tested throughout the year. No-one has paid to have these toys in our Christmas guides, and they all complement our key philosophy to encourage active play for children in both body and mind.

Christmas Toy Guide – Babies

Christmas Toy Guide – Toddlers

Christmas Toy Guide – Girls

Christmas Toy Guide – Boys

Christmas Toy Guide – Big Kids

Christmas Toy Guide – Stocking Stuffers

Christmas Toy Guide – Games

Our Christmas Catalogue

Entropy — Thu, 03 Nov 2011 10:56:46 +0000

Our super eight page Christmas Catalogue is out now. There are more than 100 items; with products for youngsters, some classics; and everything inbetween. Download your copy of the catalogue, or check the items out here.

entropy_xmas11s

As seen in Vogue – yes really!

Entropy — Wed, 12 Oct 2011 00:53:34 +0000

Now who would have thought you would have seen a toy store product featured in the very stylish pages of Vogue? Really, honestly truly we have been. Here are our Australian made quoits in a great escape nautical feature.

As seen in Homespun – the Kids issue

Entropy — Wed, 12 Oct 2011 00:31:36 +0000

Wow – Australian Homespun the Kids issue just came across my desk. There are some simply amazing projects in it – from gorgeous oriental Kikoshis to a Cupcake the Clown cushion. I’m looking at it and feeling seriously inadequate. For those of you with crafty genes you can check out the homepage here. Entropy made an appearance for this Pirate Treasure Chest in a Shiver me Timbers feature that is perfect for swashbucklers.

By the numbers

Entropy — Thu, 01 Sep 2011 23:32:10 +0000

The elves are busily working their way through packing almost 200 orders that came through yesterday. So if we are a bit slower than normal with our dispatch, please forgive us. The orders definitely had a Christmas feel about them (plus the fact that so many of you requested Christmas gift wrap was a bit of a giveaway). Yesterday was really helpful actually, as it gives us an idea of what is going to be ‘hot’ this Christmas. So what was popular? The two best selling brands were Janod and Djeco. We have large ranges of both these brands in stock, and the sales were fairly evenly spread across Djeco craft kits and puzzles. In Janod the confetti music range was a hit plus many of the role play toys.

We were impressed that so many of you ‘love your brains’, with 26 Nutcase helmets being sold. These were accompanied by 19 microscooters, 30 Flik Flak watches and 8 Wishbone bikes.

All up 1266 fantastic toys went to good homes yesterday. Phew!