Welcome to Entropy Online Toy Store


Entropy and our director Dr Deborah Latouf  are proud to regularly appear in the local, state and national media for our play philosophies, business success and the beautiful range of products we stock.



We are very passionate about what we do and we're always happy to help when it comes to showcasing the magical world of quality toys, games and craft. Please email Publicist Daniela Orsi or call (07) 4724 4555 for high res images, interviews and any other information you require and we will get back to you as soon as possible.


Background & who we are

Please download these documents to find out more about Entropy and our philosophies, and award-winning Chief Poobah Dr Deborah Latouf.

About Entropy

About Deborah Latouf


Media releases

Here are some news bites from Entropy and our Elf Headquarters (aka Santa's North Queensland workshop):


Bringing families together with traditional fun at Christmas - November 2014

Traditional toy store Entropy crowned Australian Retailer of the Year - February 2014

Outdoor toy sales soar as parents balance traditional with techy - December 2013

Sixth birthday, six tips to retail business success - August 2013

Boutique toy store Entropy rivals Santa’s workshop  - December 2012

Toy guru Entropy triples store size at new Hyde Park location - May 2012

Gift guides reveal the best for kids of all ages - November 2011

Local ‘mumpreneurs’ finalists in national awards  - July 2011

Entropy and its elves get active ahead of Christmas - November 2010


Toy and gift guides

Use these helpful resources for the latest and greatest recommendations in beautiful toys, games and craft.

Christmas Gift Guide 2014

Christmas Catalogue 2014

Top 10 Toys for Christmas 2013

Christmas Gift Guide 2013 (4MB)

Christmas Gift Guide 2012 (4MB)