The mission of EDTOY is to develop innovative toys that can ignite dreams and help create a bright future for children. When children play with EDTOY, they are able to use their imagination to build, invent and explore, allowing their creativity, social skills and problem solving skills to be shaped at a young age. The EDTOY range uses patented rotating magnet technology to enable the blocks to stick together regardless of the polarity. When joined together and turned, the EDTOY rotating magnets make a clicking sound that adds an auditory element to the overall enjoyment of play.
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