Entropy - it's all about energy!
It's more than a motto; it's the motivation and driving force behind our burgeoning boutique toy store.
All of the products we stock are about getting children active - either their bodies or brains (or both!). No fads, no gimmicks and no plastic throwaways - only the best toys that will form part of your child's fondest childhood memories.
We stock quality wooden and educational toys, games, puzzles, ride ons, games, puzzles, craft kits and much, much more. There's something in our range for everyone, from babies through to hard-to-buy-for teenagers. Our 'Elves' carefully select each and every item we stock based on quality, value for money, play value and - of course - the fun factor.
How Entropy came to be...
We opened our doors in 2007 with a retail shopfront in Queensland. Due to great demand, we then expanded to open an online store 12 months later. To ensure we provided outstanding customer service for online purchases, we expanded our operations to include a warehouse. The combination of a retail shopfront and online store (often referred to as 'bricks and clicks'); plus a warehouse, means we can provide the ultimate service to customers throughout the country.
In January 2019 Elf HQ was relocated from Townsville to Brisbane, but still with the same product range and customer service that customers have come to know and love over the past 15 years.
Why shop with us?
The retail outlet gives us daily contact with many customers who provide us with valuable feedback about products. We build relationships with customers and, in return, they road test our toys and products for us. This sort of feedback is difficult to get with a standalone online store.
Online orders placed by 10am are normally dispatched the same day they are received. You are emailed with a tracking number as soon as the parcel is dispatched, and you can track the parcel until it reaches your doorstep.
Our staff are specialists - nearly all are parents, some are trained in teaching and childcare, and they all have wonderful product knowledge. We pride ourselves on being able to recommend toys to suit all ages and interests and genuinely enjoy sharing our passion with you. We want to be asked questions and help you in your decision-making process.
The History of Entropy Toys...
Entropy was founded by Dr Deborah Latouf. She has a PhD in motor development and has spent most of her career working as a sports scientist at the Australian Institute of Sport, as well as five years overseas in the UK and South Africa. This background in sport was the major reason why Entropy came to be. The focus is on quality toys and products to engage mind and body so that children get out from behind their TV screens and computer games and go and play. You can see Deborah's influence come through in the product selections that have been a part of our range for many years, especially with regard to motor skills and sports and activity selections.
The business underwent a change in ownership in 2019 and was subsequently relocated to Brisbane, Queensland, where it continues to operate today. Situated in the industrial vicinity of Capalaba, the warehouse thrives as it caters to customers throughout Australia on a daily basis. Within its premises, a small showroom proudly displays Brisbane's finest range of educational toys.
Today, we are a small family-owned business full of real people who love the industry. (What better job could there be than playing in a toy shop all day?! We love it!). The wheels that keep Entropy turning today are the people involved in the background, from warehouse managers to customer service coordinators and of course our marketing team. All our staff play a vital role in bringing you all the products you love whilst also being on the hunt for new and exciting offerings.
So from the moment you step into our store or engage with us online, we strive to create a welcoming and enjoyable experience tailored to your needs. We appreciate all of our customers as you are all the true backbone of this business. Thankyou for being an integral part of our business, we hope to continue serving you.